Nintendo UK seeks new consumer PR agency

Nintendo UK is in the final stages of selecting a new consumer PR agency, the firm says.

The platform holder has teamed up with agency-client intermediary AAR to help find the new agency.

The account was previously held by 77PR – the consumer arm of Fishburn. Fishburn will continue to handle European and corporate communications.

Nintendo UK said: In order to keep the PR activity for Wii U and Nintendo 3DS both fresh and innovative, Nintendo UK is currently reviewing its UK PR agency with the help of the AAR. Nintendo is in the final stages of the process.”