PICTURES: Nintendo confirms Happy Meal sponsorship in UK

Mario will be adorning McDonalds’ Happy Meal boxes in the UK later this month.

As discovered in February, the partnership kicks off on March 19th and will be called The Run, Jump and Power-Up with Super Mario promotion.

A McDonald’s produced in-store ad run will stretch until April 29th.

One of eight Super Mario toys is included with every purchase.

Items and characters such as Mario, Luigi, Toad, Donkey Kong and the Super Mushroom power-up are featured amongst the toys. Four of the toys – Mario’s Hovering Coin, Donkey Kong Barrel Projector, a Super Sound Mushroom and Mario’s Warp Pipe Embosser – will be interactive.

Previous games brands to pay for association with Happy Meals include Moshi Monsters and Skylanders.