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Morrisons has slashed the price of Wii Fit to under 50 in the latest round of supermarket price-cutting.
The activity follows aggressive promotions on hardware at Asda and Sainsbury’s last week, when both supermarkets dropped the cost of Wii consoles to under 150.
Morrisons has also cut the cost of Mario Kart Wii to 19.99.
The grocer ran a similar aggressive promotion in September last year, when it reduced the price of all chart titles by 50 per cent; which effectively kicked off a pre-Christmas price war.
The Wii Fit and Mario Kart offer is set to run until Sunday.
