Direct2Drive launches Euro store

Direct2Drive has launched its new EU store.

The new store can be found at www.direct2drive.eu, and is aimed at customers living in continental Europe, complete with Euro pricing.

The IGN-owned digital distribution firm has also teamed up with publishers on a series of price promotions, beginning with 50 per cent off THQ titles between February 2nd and February 9th.

Boasting a catalogue of hundreds of PC and Mac titles, Direct2Drive.eu is a natural addition to the Direct2Drive family," said IGN UK marketing director Rich Keen.

"As part of IGN Entertainment our European footprint continues to grow steadily , with sales from Direct2Drive UK significantly increasing year-on-year providing us with a solid springboard into Europe."