EA: Movie game biz falling apart

Electronic Arts has no desire to return to the games-film licensing business that it once made a fortune from, a key exec at the firm has said.

EA Games label president Frank Gibeau told Develop that film licence-based games, such as James Bond and Lord of the Rings, no longer deliver attractive margins for publishers.

If you want to make a hit, you have to give a game time to get to quality,” he said.

The days of licensed-based, 75-rated games copies are dead like the dinosaur.”

For the full story, head over to Develop.