EA snaps up £5m Lewis Hamilton licence

Electronic Arts has paid an estimated 5 million for the rights to use Lewis Hamilton’s name in a new game, according to

The Sun

.

The tabloid believes that the game is in development for Xbox and PlayStation platforms.

There is no indication in the story that EA’s investment will result in a dedicated Formula One title, however.

Sony still currently holds the exclusive official FIA licence.

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Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.