EA sponsors The Inbetweeners for Comic Relief

Electronic Arts is sponsoring The Inbetweeners for their Comic Relief road trip.

The Sims 3 publisher will donate up to 25,000 to the charity if the sitcom’s four stars successfully complete their challenge – finding 50 rude location names around the UK within 50 hours.

Simon Bird, Joe Thomas, James Buckley and Blake Harrison – otherwise known as Will, Simon, Jay and Neil from the hit TV show – set off yesterday at 12pm and have until 2pm tomorrow to success.

The four are even making the journey in the series’ familiar yellow Fiat, and EA will donate money for ever lewd place name they find.

A film of the full trip will be available to download via iTunes from February 3rd. Additional donations can be made through Comic Relief’s site or The Sims 3’s Facebook page.