EA underestimates casual games, says PopCap

The co-founder of online casual games provider PopCap has questioned EA’s potential in the sector – telling MCV sister site

CasualGaming.biz

that the Redwood publisher doesn’t know how hard it’s going to be”.

In an exclusive interview, Vechey likened developing a best-selling casual game to writing a great novel – and discussed the possibility of being bought out by a bigger company.

To read the full article, visit CasualGaming.biz here.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).