EA wants to dominate basketball genre in digital sector

MCV Staff 13th September 2011 Business News

2K has the No.1 basketball retail game, but EA wants to be top dog in digital.

And should NBA Jam: On Fire for Xbox Live and PSN prove a success, it could pave the way for more digital EA Sports titles for more niche sports like cricket, rugby, even lacrosse.

[Downloadable games] don’t ask for a big investment for a new triple-A IP,” Trey Smith NBA Jam creative director told MCV.

The development cost is a fraction of what it is on those big titles. I’m hoping it might get us to bring back cricket or rugby or lacrosse. Is the audience big enough to justify a full packaged goods release for them? I don’t think so.

Digital distribution isthe future. Jam represents our best foot forward inthe space.”

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