Eidos clinches EastEnders rights

MCV understands that UK publisher Eidos has secured the video game rights to leading BBC soap opera Eastenders.

The title is reportedly being handled by Eidos’ casual games division, which typically works on both DS and mobile phone titles.

Though no details are yet known about the forthcoming title, the odds are that the publisher would favour a Sims-style simulation game based around the antics of the Albert Square population.

A spokesperson for Eidos told MCV: We do not comment on rumour and speculation.”