EXG announces Call of Duty Cable Guy devices

Entertainment speclalist EXG and figurine manufacturer Cable Guys have announced a collaboration to create two new phone and controller holders to celebrate the launch of Call of Duty: WWII. Launching on October 28th ahead of the game’s release on November 3rd, the two new Call of Duty Cable Guys will both charge and hold Xbox One and PS4 controllers, as well as smartphones of any size and shape, according to the press release.

Based on characters from the series, each one will have 3m long USB cables and adapters inspired by the franchise and will cost £24.99 apiece. They aren’t the only characters in the works, either, as EXG and Cable Guys has hinted the Call of Duty products will pave the way for another line of licensed Cable Guys in the future. 

“Cable Guys came about because we found a gap – or niche, perhaps – in the accessories and collectibles space," EXG CEO Alan Fenwick told MCV. 

"Initially, some concepts were drawn up to show to gamer focus groups, along with some rough sizes and price points.The overwhelming response was they loved the concept and wanted something that was useful and a decent size. Quality was also something that really came across, as gamers seemed to think a lot of the charging stations were boring and in many instances poorly manufactured. The fact they could buy a cool piece of merchandise that also held their controller or device as it charged meant we’d arrived at a new product genre – functional furniture.

"Also, when we put a smaller – or mini guy – into a collectable box, it appeared we’d also create something perfect for gamers to put on their desks or tables. Some even said they’d use it to hold their toothbrush in the bathroom. Either way, it’s another example of the multi-functionality of both Cable Guys. We fully expect gamers to dream up new and interesting ways in which they can be used in the months ahead."