FEATURE: Mastertronic on budget vs. new releases

MCV Staff 6th September 2007 Business News

Budget software offers UK retailers more secure, reliable sell through than expensive new releases – and wins out when it comes to margin, too.

That’s the view of leading value publisher Mastertronic, which has revealed why it believes so many retailers choose to stock its Sold Out and PC Gamer Presents software in an interview with MCV.

Company bosses Andy Payne and Garry Williams also discuss the firm’s republishing model and its deal with Future Publishing in the article, which you can read

here

.

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