Biggest ever Xbox Live in-game ad campaign kicks off

MCV Staff 6th September 2007 Business News

Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live.

The programme will form part of a multi-million pound push for the firm’s new

The move represents the biggest ever investment in Microsoft Digital Advertising Solutions’ in-game advertising offering.

Renault Twingo branding will appear in TOCA Race Driver 3, Need For Speed, Project Gotham 4, Trackmania United and Juiced.

The campaign was brokered between media agency Carat Digital and Microsoft Digital Advertising Solutions.

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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