‘Free’ Runescape earns Jagex £38m

Free-to-play MMO Runescape earned its developer-publisher Jagex over 38 million in revenues in the 12 months leading up to March 2009. That’s a profit of 18 million, according to records held at Companies House.

The figures were unearthed by Games Brief, and go some way to showing that free-to-play models can still be hugely profitable for companies that handle the method correctly.

The full story can be read on CasualGaming.biz.