[From the industry] Generation Media has acquired creative agency Portal Studio

This is a press release posted in addition to our usual editorial content.

Generation Media, the world’s leading independent media specialist with strongholds in Toys & Games, Video Gaming, Entertainment and Parenting, is proud to announce the acquisition of creative agency Portal Studio.

The acquisition will see both Generation Media and Portal Studio continue to operate under their existing names, ensuring continuity for clients while unlocking new opportunities through deeper collaboration. The integration strengthens Generation Media’s in-house creative capabilities, complementing the services already offered through Generation Entertainment, its dedicated creative services and content division.

“Bringing Portal Studio into the Generation Media group marks a pivotal step in delivering truly 360-degree services for our clients,” said Dean Weller, CEO of Generation Media.

“We’ve long recognised the demand for integrated creative and media solutions. Portal’s exceptional team will be a natural extension of our work — and will significantly elevate our offering.” Lisa Morgan, Managing Director, adds: “This is a natural progression with our shared client base. We’re thrilled to welcome the Portal team to the Generation family.”

Creative Director & Founder of Portal Studio, Josh Heaton, comments: “Becoming part of Generation Media is an incredible opportunity for Portal, our clients and our talented team. Having proudly worked alongside Generation Media for many years, this is a seamless next step in our growth. Together, we can deliver unrivalled media executions for a wide range of leading industries.”

Portal Studio is renowned for delivering standout creative campaigns across digital, social, video and branded content — a perfect synergy with Generation Media’s audience-first media planning approach. The acquisition reinforces Generation Media’s commitment to innovation, client service and growth, bringing strategic media planning and compelling creative execution under one roof.