GAME rolls out digital games to 1,200 stores

Retailer GAME has announced that it has rolled out its in-store digital games offering to 1,200 stores across the world.

The move follows a successful trial of the scheme in the chain’s UK stores. The new territories now in on scheme are Ireland, France, Spain, Scandinavia and Australia.

The range offers a total of 26 PC games including the likes of Runescape, Moshi Monsters, Farmville and Club Penguin. GAME will be adding more titles to in the range in the coming months, as well as rolling out the promotion to new territories.

All come in the form of redeemable card codes.

In the last six months we’ve introduced thousands of new customers to digital gaming,” GAME Group commercial strategy director Tricia Brennan said.

Our stores offer payment methods that aren’t available online, and which offer complete financial control and security. For example, customers can now use reward card points and traded-in games to pay for a digital title.

We’ve learned that traditional retail disciplines work well with digital games. High profile in-store promotions, attractive trade-in deals, and sound advice from store teams have all raised the profile of digital titles and encouraged new customers to buy them.”