GAME takes XBLA cards to Oxford Street

Gamers can now buy Xbox Live Arcade titles from GAME’s flagship London Oxford Street store.

It is the next stage in the firm’s roll out of XBLA games in-store. The trial features 30 XBLA games and DLC sold in over 40 GAME outlets.

Game cards range in price from 2.04 to 10.20.

Initial customer reaction has been really good and we’re learning lots from the trial,” said GAME’s head of communications Neil Ashurst.

More than 40 GAME stores now stock Microsoft Xbox Live points cards