Great games ‘will defeat Zynga’

PopCap CEO Dave Roberts has blasted social gaming giant Zynga, claiming that the Peggle company’s quality of product ultimately betters the FarmVille outfit’s business model.

Speaking at the WTIA TechNW forum in Seattle, Roberts suggested that the days of making ‘easy money’ from social games is drawing to a close, reports TechFlash.

"They are in some ways struggling to catch up because they are not [about] gaming in their heritage," stated Roberts. "They are a marketing company. They are a media company.

"They are awfully good at it. But we believe that ultimately, and it’s our bias, that great content wins out. And that great games are always going to be better than great marketing."

For the full story, head over to CasualGaming.biz.