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Tag Archives: zynga

Zynga must increase conversion for future success – Midia

Zynga posted its best revenue and booking performance in four years during Q2 2017, with revenue reaching $209.2m, up from $181.7m this time last year, and 21m daily active users compared to Q2 2016’s 18m DAUs. However, Midia Research analyst Karol Severin has told MCV that the company’s main focus …

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Zynga and MGM’s Words with Friends TV show is the ‘correct route’ for strengthening brand loyalty

Earlier this week, Zynga announced it was teaming up with MGM Television to create a new TV show based on the popular mobile hit Words with Friends. That might sound like a slightly strange concept for a TV show, but MIDiA Research’s Karol Severin has told MCV this is the …

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Things are finally looking up for Zynga

After many years of struggling to recapture the glory years of the casual gaming bubble, Zynga has reported one of its best quarters for some time. GAAP revenue for the period grew four per cent year-on-year to $194.3m, with GAAP net losses reducing from $35.4m to $9.5m. The EBITDA numbers …

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