GTA IV hits Xbox Live

Microsoft has upped the stakes on its Games-On-Demand service by adding Rockstar’s legendary Grand Theft Auto IV to its growing line-up.

Though Microsoft’s pricing for its tentative full-game online selection has to date offered little competition compared to the normally much cheaper High Street, the 19.99 price point for GTA IV is not that far off what is currently being asked of the boxed version.

GamesTracker claims that around 12 retailers are currently offering the game new for a little under 15. Pre-owned prices start at 13.84.