Halo 3 blamed for Box Office slump

CVG

reports that film executives have blamed the late September release of Halo 3 for the massive 27 per cent drop in takings at the Box Office for the weekend of October 5th.

Whilst Microsoft is relishing Halo 3’s $300 million plus sales to date, movies such as Ben Stiller’s The Heartbreak Kid performed substantially worse than expected.

The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas,” Janco Partners analyst Mike Hickey stated. This could last for several weeks.”