IGN lands YouTube game channel deal

MCV Staff 31st October 2011 Business News

YouTube is to launch a new video games channel powered by the IGN Network.

Called START, the project is being run in conjunction with Shine Group. It will include both pre-recorded and live broadcasts as well as content not found on the IGN website.

The service is due to launch in January 2012.

We’re excited to have the opportunity to partner with YouTube on their new channel initiative," IGN’s VP of video Bernard Ho stated. We look forward to working with Shine to take gaming content to the next level.”

YouTube is also beefing up its offerings in the TV, film, music, news and sports sectors by partnering with a range of media companies.

Tags

About MCV Staff

Check Also

snail 1 [Industry news] Snail Games partners with three Polish studios to support emerging regional talent

[Industry news] Snail Games partners with three Polish studios to support emerging regional talent

Snail Games and its indie publishing imprint, Wandering Wizard, have made the strategic decision to partner with and publish three titles from Polish development teams to highlight emerging talent from the region. Studios included in this initiative are Above The Desk, creators of Above the Snow; Donkey Crew, the team behind Bellwright; and Frozen Way Games, who are currently developing Honeycomb: The World Beyond.

© Copyright 2026, MCV. BizMedia