[Industry news] Scopely at 15: Celebrating a milestone anniversary and the power of play

This is a press release posted in addition to our usual editorial content.

When Scopely was founded 15 years ago, there was no blueprint or guaranteed path to success — only a belief in the power of play, its ability to bring people together, and that great games can stand the test of time.

From the beginning, we set out to build not just games, but always-evolving experiences and communities that could mean something to people for years to come. That meant caring deeply about players, committing to iteration, and taking a long-term view in an industry that moves and changes quickly. The path was not linear, and it was marked by breakthrough moments, as well as hard lessons along the way. It meant playing to win, not just in the short term, but over years.

What started in 2011 as a small team working out of an office above the Wiltern Theatre in Los Angeles has grown into a global organisation of more than 3,000 employees, or Scopeleans as we call ourselves, working across 30+ countries. Along the way, we have expanded across genres, geographies, and platforms, building a portfolio of category-leading franchises and welcoming exceptional teams into the Scopely ecosystem. As one team – one Scopely – we have built and supported games that have reached billions of players around the world.

As we begin our year-long celebration of 15 years of inspiring play, we are proud to share a significant milestone along the journey — Scopely has surpassed $15 billion in lifetime revenue and more than 150 billion hours of playtime.

But this moment is not defined by revenue or downloads. It reflects the trust of the billions of players who choose to spend their time with our games, the communities that have grown and evolved alongside us, and the dedication of thousands of Scopeleans who continue to raise the bar with passion, ambition, creativity, and care for this company and one another.

And even 15 years in, we are just getting started. Our focus remains on inspiring play, every day, guided by the culture tenets that have shaped our journey: play to win; care deeply; ignite passion, earn loyalty; iterate to greatness; and embrace the adventure, and our belief that life is better when we play together.

15 stats for 15 yearsSustaining vibrant, evolving experiences over years and even decades requires care, creativity, and resilience. As we mark this milestone, here are fifteen measures of Scopely’s journey so far:

1. 150B+ hours played, representing 16M+ years of connection
2. $15B+ in lifetime revenue
3. 2B+ lifetime downloads
4. Hundreds of millions of players each year
5. 3,000+ Scopeleans across 4 continents in 30+ countries
6. 375+ awards and honors, including 30+ “Best Place to Work” recognitions
7. 55%+ of players playing every day of the week
8. Hundreds of partnerships with beloved brands and IP like Marvel, Hello Kitty & Friends, and SpongeBob Square Pants
9. 15 years of “Dice With Buddies,” our first game
10. 10+ acquisitions of world-class teams and games
11. 6 billion-dollar-plus game franchises
12. 6 games live for more than a decade
13. 5 culture tenets that drive us forward
14. 2 consecutive years named one of TIME’s “100 Most Influential Companies in the World” and Fast Company’s “World’s Most Innovative Companies”
15. 1 incredible in-development slate of both original and IP-based games across platforms