Insert Coin rebrands to boost fashion credentials

Games clothing firm Insert Coin has rebranded itself in a bid to be seen as more than just a ‘merchandise site’.

The firm has a strong reputation in the games business for its video game-inspired range of apparel. It now wants to be viewed more as a fashion brand.

We’ve had the same look for almost six years and we wanted to shake things up a bit with something new. We wanted to build on our reputation as more of a fashion brand as opposed to ‘just another merchandise seller’,” head of communications Dan Long said.

Our original 8-bit style has served us well – and we will continue to use it in our #GetYourGeekOn sub brand – but we wanted to move beyond the arcades that started us off and get something better suited to our style. It’s slick, stylish and has a great little coin reference, too.”

Insert Coin is also bullish in the face of growing competition within the merchandise space.

There have always been lots of people making gaming merchandise, but very few have brands that gamers know and trust,” Long said.

That’s where Insert Coin comes in. People know us by name – and know that we not only treat the games they love with respect, but also give them something unique and exclusive to wear. It’s definitely all about the gamers.”