Jon Rosenblatt joins EA

Ubisoft’s Jon Rosenblatt is to make a shock return to Electronic Arts, as senior European marketing director for the publisher’s Sports label.

MCV understands that Rosenblatt, Ubisoft’s UK marketing director, will begin his new role in the New Year. He will report to Todd Sitrin, VP of marketing for EA Sports.

Rosenblatt will oversee a slate of titles including mega-franchises such as FIFA and Tiger Woods. He joined Ubisoft in July 2005 following a two-year stint at EA as European football marketing manager – where he was responsible for a number of key launches, including major FIFA releases.

MCV understands that Ubisoft has started looking for a replacement.

We recently interviewed Rosenblatt, who revealed all about Ubisoft’s megabucks Q4 marketing campaign.