Kinect Rush cinema ads to reach 1.3m people

MCV Staff 4th April 2012 Business News

Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.

The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers.

Further activity has been booked on TV channels, with competitions placed in kids magazines. That’s on top of radio and online promotions.

This is a compelling and highly recognisable IP – no other game contains multiple worlds of the Pixar universe,” the game’s product manager Laura Disney told MCV. Also, there are few competitive titles in the children’s space on Kinect.”

The game lets players become a unique Pixar character and take part in adventures across five different worlds, which include Toy Story, Cars, Ratatouille, The Incredibles and Up.

Kinect Rush is out now.

Tags

About MCV Staff

Check Also

games [Industry news] Games for Change and Tencent Games expand Raising Good Gamers with new programme to help families navigate positive play in video games

[Industry news] Games for Change and Tencent Games expand Raising Good Gamers with new programme to help families navigate positive play in video games

Games for Change, in partnership with Tencent Games, today announced the launch of a new programme that builds on the Raising Good Gamers initiative, designed to help families engage more confidently with the role video games play in young people’s lives. With 3.3 billion people playing video games worldwide, video gaming is now a central part of everyday life - reinforcing the need for more informed, evidence‑based and balanced dialogue around play.

© Copyright 2026, MCV. BizMedia