Live action Halo 4 web series green-lit

Microsoft has reportedly made its largest investment” ever in live-action video for a new Halo 4 web series.

The series, called Halo 4: Forward Unto Dawn, will air on Machinima in the run-up to the release of console shooter Halo 4 on Xbox 360 in early November, Variety reports.

There will be five episodes in total, each around 15 minutes in length. It will tell the tale of a UNSC cadet and how he was inspired by the Master Chief. The events will tie closely with that of Microsoft’s upcoming new shooter.

Microsoft apparently wants the web series to attract a new audience to the ongoing game series – which this year begins its new life in its post Bungie era.

"Every time we do a live-action commercial the audience says, ‘We want to see more so that we can explore the Halo universe a little bit more’," franchise development director at Halo 4 developer 343 Industries Frank O’Connor stated.

"We needed a way to ensure there was a way for people to get onboard this universe without feeling intimidated. As a result, the Web series is ‘an origins story that teaches you about a lot of different facets of the (Halo) universe’."

Microsoft has also hinted that the final 1hr 15min cut will live on in some form.

343 Industries’ director of franchise business management Matt McCloskey added: The Halo 4 web series is not just a marketing piece to promote the game.

We wanted to go way beyond that and transform this live-action exploration from advertising into a full standalone product that people will enjoy."

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).