â??Advergamesâ?? studio shows support for growing industry association

Kempt Joins TIGA

MCV Staff 10th March 2010 Media & PR

Flash games developer and advergames specialist Kempt has become the newest member of the industry group TIGA.

Kempt also run two large game portals, Tinymania and KillerViral, and have developed a monitoring system to assess the success of advergames known as ‘memecounter’.

Company founder Chris Kempt spoke of the company’s reasons for joining TIGA, saying that he was very supportive of their work in instigating the first All Party Parliamentary Group for the industry.

“There are a lot of super talented, extremely creative web development teams in the UK, but in the main they are quite small and it is extremely hard to grow to the next level. TIGA provides much needed support for younger businesses and real practical advice to help them achieve commercial growth,” he added.

Tags

About MCV Staff

Check Also

ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

[Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era.  Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser

© Copyright 2026, MCV. BizMedia