Atari has backed MCV’s
complaint to the Advertising Standards Authority
over the Government’s latest
.
The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.
An Atari spokesperson told MCV:
Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”
Tags atari change4life mcv mcvuk
![ab67656300005f1fb3f482612032d45481fa32fd [Industry news] Games for Change and Tencent call for more informed conversation on children and video games in Good Game Club podcast](https://mcvuk.com/wp-content/uploads/ab67656300005f1fb3f482612032d45481fa32fd-300x165.jpeg)
Games for Change and Tencent have joined forces to back Raising Good Gamers, a global initiative designed to help parents and caregivers better understand video games and support healthier play. In a new episode of the Good Game Club podcast, Susanna Pollack, President of Games for Change and Danny Marti, Head of Public Affairs at Tencent explore how the public conversation around games, children and wellbeing can move beyond fear and towards understanding.
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