Atari has backed MCV’s
complaint to the Advertising Standards Authority
over the Government’s latest
.
The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.
An Atari spokesperson told MCV:
Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”
Tags atari change4life mcv mcvuk
![Lorna Probert COL Credit Diva [Industry news] Diva Agency appoints new Head of Production](https://mcvuk.com/wp-content/uploads/Lorna-Probert-COL_Credit-Diva-310x165.jpg)
Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business. Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.
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