Atari has backed MCV’s
complaint to the Advertising Standards Authority
over the Government’s latest
.
The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.
An Atari spokesperson told MCV:
Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”
Tags atari change4life mcv mcvuk
![jam [Industry news] 70 games release exclusive content as Green Game Jam 2026 goes live globally](https://mcvuk.com/wp-content/uploads/jam-310x165.png)
Playing for the Planet today announced the official go live launch of the 2026 Green Game Jam, with 70 participating games beginning to roll out new in-game environmental activations to players worldwide. The games are launching exclusive coral reef and rainforest themed content, events and challenges to celebrate World Environment Day, with yet more titles joining the festivities in September of this year making this year’s Green Game Jam the biggest to date!
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