Now Atari denounces Change4Life ad

Atari has backed MCV’s

complaint to the Advertising Standards Authority

over the Government’s latest

Change4Life print ad

.

The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.

An Atari spokesperson told MCV:

Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”