Atari has backed MCV’s
complaint to the Advertising Standards Authority
over the Government’s latest
.
The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.
An Atari spokesperson told MCV:
Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”
Tags atari change4life mcv mcvuk
![ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’](https://mcvuk.com/wp-content/uploads/ent-310x165.png)
Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era. Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser
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