Media & PR

MEDIA SPECIAL: The social club

It’s easy to assume community managers just sit on Facebook all day, but with social media increasingly becoming the new mainstay of the games media PR machine, they do much more. Community management is about creating a two-way conversation between a young, busy and cluttered fanbase and translating it to …

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SPOTLIGHT: Yellow Monkey Studios

HUEBRIX, the third game from Mumbai-based Yellow Monkey Studios, is set for release today. The four-member team – Shailesh Prabhu (founder and game designer), Krishna Israney (game designer), Manu Thomas (game programmer) and Yorrick Mendes (game Programmer) – spoke to MCV about the new game, the journey so far, and …

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OPINION: Yes, $100 is too much to charge users of Steam Greenlight

$100. That is much it will cost for users to register to submit their games on Greenlight. And it’s proved a very divisive issue. My opinion is perfectly clear – I think $100 is vastly excessive. Whether you agree with me or not depends completely on which side of the …

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INFOGRAPHIC: The Global State of the Games Media

Print is a dying medium, right? Well, try telling that to the almost 230,000 people that read Moshi Monsters every month, or Game Informer’s ludicrous 7.5m subscribers (8.16m readers in total). Talk of Nintendo Power’s impending closure may imply that the magazine is struggling, but it still retains 475,000 loyal …

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OPINION: Xbox 720 in 2014? You never know, but I doubt it

It was very, very nearly revealed at E3 back in June, but talk of a longer than expected wait for Xbox 720 is bubbling up once again. "We have heard no word yet from Microsoft or Sony about their plans to launch new consoles,” Michael Pachter said in his regular …

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Brothers in Arms: Furious 4 ditches brand, adopts brand new IP

The long wait for Brothers in Arms: Furious 4 looks like it will be an eternal one. Randy Pitchford, the CEO of the game’s developer Gearbox, has admitted that work on the game will continue, but that the title will ditch the Brothers in Arms brand and instead fashion itself …

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JOBS IN GAMES: Staff Writer career profile

All this month, we’ll be publishing a series of articles in association with OPM exploring the world of video games careers. As part of this, we’re putting together a collection of profiles on some of the most coveted positions in the industry. First up, countless bloggers and members of the …

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Future bullish in the face of video game departures

Future Publishing insists it is ‘business as usual’ despite losing entertainment chief Simon Maxwell. It is the second senior Future games exec to leave this year, with James Binns departing the firm in January to launch his own initiative, Network N. Maxwell has joined Eurogamer as Group Publishing Director. In …

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Appynation calls out sites that charge for game reviews

UK startup app publisher Appynation has taken the brave move of calling out six sites that it says routinely charge publishers and developers to review their games. Specifically, six sites are named – AppCraver, Tapscape, Best 10 Apps, The iPhone App Review, iPhone Toolbox and iPhone Footprint. Accusations range from …

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