Media & PR

IN-DEPTH: New Ukie strategy targets game start-ups and studios

UK games industry trade body Ukie today talked MCV through the organisation’s new strategy for games developers. A new three-pronged approach spearheaded by new CEO Jo Twist sees Ukie ramp up what it can offer to studios and new firms as well as continue the political lobbying and market research …

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NPD: $3.4bn spent in US during Q1 2012, nearly half via digital

Telling signs of the consumer shift to digital in the US have arrived courtesy of NPD’s latest report. The report covers Q1 2012, with over $3.4bn spent on gaming for the period. Out of that total $1.38bn, just over 40 per cent, was linked to digital purchases across all platforms. …

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ANALYSIS: Social mobile turf war

A war has erupted in the mobile games space, with two Japanese giants hoping to buy their way into the hearts of Western gamers. DeNA and GREE may not be household names in the US or Europe, but they are the two most lucrative firms in mobile games. The pair …

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Valve launches ‘Steam for Schools’ program

Valve has announced plans for ‘Steam for Schools’, a program that aims to provide a free, limited version of Steam to classrooms for educational purposes. Valve’s director of educational programs Leslie Redd unveiled the initiative earlier today at the Games for Change festival in New York City. We have a …

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SOCIAL MEDIA SPECIAL: Social Services

Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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