Ultimo Hombre to make esports accessible for everyone with new Gamerdays events

A brand-new series of esports events are coming to the UK, courtesy of a partnership between newcomer organisation Ultimo Hombre and nightclub chain Deltic, the companies have announced.

Founded by leading figures in both the gaming and urban events industries, Ultimo Hombre aims to make esports accessible for everyone, from kids and families to teens and core gamers, with prizes to be won in every tournament. 

Ultimo Hombre will be staging ‘Gamerdays’ at around 60 venues around the UK over the next 18 months, starting on Sundays before eventually expanding to mid-week events. The first event kicks off this Sunday (October 22nd) at Birmingham’s PRYZM venue, with international gaming star Calfreezy appearing throughout the day alongside special guests Go 8 Bit’s Steve McNeil and BBC Radio One’s Julia Hardy, who will also be hosting the event. 

Gamerdays will be split into two sessions – a family friendly morning session, and an 18+ afternoon session where cash prizes can be won and more mature titles will be available to play. In addition to titles such as Call of Duty, FIFA 18, PES 2018 and Dirt 4, ten-pin bowling will also be available, plus VR experiences and retro gaming break out rooms. 

“We’ve been working diligently behind the scenes to create a series of gaming events that are amongst the most ambitious, inclusive and entertaining ever staged in the UK, and we’re delighted to announce our launch venue, starting operation this October,” said Mark Adams, CEO for Ultimo Hombre.

“Working in partnership with renowned publishers, industry experts and the gaming community at large has allowed us to design an event for everyone, focusing on eSports and gaming fans, rather than professional players and teams; everyone has a chance to become a legend at Ultimo Hombre.”

Tim Howard, marketing director for the Deltic Group commented: “Deltic venues are renowned for cutting edge staging, elite sound systems and unrivalled atmosphere, the perfect ingredients to cater for a gaming audience and ideal for the highly ambitious Ultimo Hombre events.

"Our PRYZM location in Birmingham is one of our flagship locations, an ideal choice to lead the way, bringing gamers and families together and kicking off what we believe will prove to be a unique way to watch, play and experience the latest games. We can’t wait until multiple venues are battling each other live for bragging rights and are confident that gamers of all ages and abilities will be thrilled with the Ultimo Hombre events.”

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