Microsoft: It never pays to bash Nintendo

Corporate vice president of Microsoft Game Studios Shane Kim has shown a touching bit of festive spirit by praising rival platform holder Nintendo for the success it has had in broadening the market.

Speaking to VentureBeat, Kim admitted: I can tell you how that conversation goes at Microsoft. They say, ‘I don’t think that’s a game’ but the guy at Nintendo says ‘I don’t care, I’m selling a whole bunch of that stuff.

I believe to be the leader in interactive entertainment, we have to expand well beyond gaming.”

The site also claims Kim said that it never pays to bash Nintendo – rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish”.

Elsewhere in the interview, the leading executive also affirmed that Microsoft is in it for the long haul with the Xbox 360, and will not abandon the format prematurely. When asked how long the firm would support the machine for, Kim stated: One day longer than the lifespan of the PS3.”