‘Mobile can rescue Nintendo consoles’

Smartphone experts say that Nintendo’s move into the mobile market will boost Wii U and 3DS sales, not harm them.

Nintendo announced this week that it will release the likes of Mario on smartphones via a partnership with mobile games giant DeNA. DeNA will create a platform that connects Nintendo’s mobile games with Wii U, 3DS and the to-be-unveiled new console: NX.

Developer Ben Cousins, who used to work for DeNA, says that this platform can help Nintendo win back its fans that have defected to mobile.

It needs to use cross-promotion to leverage Nintendo fans onto the mobile games and mobile gamers over to the Nintendo platforms,” he said.

Without a shared account system of some kind, Nintendo end up with something it doesn’t want – an island of Nintendo mobile gamers and an island of Nintendo console gamers who never interact.

Nintendo will want to do things like offer mobile players free in-game currency or items if they buy the console version of the game.

Without a shared backend and account system, it’s really hard to pull off this kind of cross-promotion and interoperability.”

IHS analyst Piers Harding-Rolls added: Not only is there significant revenue to be made directly from smartphone and tablet consumers by Nintendo; app ecosystems are also very important in reaching new customers to make them aware of the Nintendo brand and to drive them to its dedicated consoles.”

About MCV Staff

Check Also

[From the industry] Celebrating a Decade of Gaming Excellence: Pocket Gamer Connects Turns 10

Pocket Gamer Connects will celebrate its 10th anniversary this upcoming January at Pocket Gamer Connects London