Apple aims to protect â??seriousâ?? App developers

Apple wants to dress up content standards on the App Store, the group has said, as discoverability remains as key pressing issue for iOS game developers.

The iPhone manufacturer wants to close the floodgates that thousands of aspiring and ‘amateur hour’ developers are pouring through.

Now with the App Store now boasting some 250,000 applications, the platform should grow in quality, not quantity, Apple said.

“If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection,” Apple said in its newly-published App Store Review Guideline.

“We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour,” the firm added.

“We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.”

Yesterday Apple extended an olive branch to its army of ‘professional’ app developers by relaxing restrictions on how games are made.

The mobile devices giant says it is “relaxing all restrictions on the development tools used to create iOS apps” – on the proviso that the resulting apps do not download any additional code.

Adobe has already claimed the has “direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool”.