Apple rumoured to be preparing ‘premium’ App Store

Apple is getting ready to launch an area in its iPhone App Store that will let publishers and developers sell more expensive games for the device.

According to a report on Wired (which echoes a PocketGamer report from earlier in the year) ‘the premium section would largely be focused on games, giving game makers a channel to offer more in-depth (and pricier) titles without getting lost in the clutter of free and $1 apps’.

So far the App Store has been very popular with independent developers and smaller studios, but their games have all be released at sub-£10 price points. This ‘velvet rope’ area would make the digital download site more attractive to publishers that have been otherwise reluctant to invest in iPhone games due to lower margins.