Candy Crush developer gains approval for ‘candy’ trademark publication

Candy Crush developer King has received approval from the US Patent and Trademark Office over the trademarking of the term candy.”

Gamezebo reports if the trademark is published without opposition, the free-to-play studio will receive exclusive use of the term in any video games and clothing products.

Should that occur, the public would have 30 days to issue a statement of opposition to the trademark office before King receives a certificate of registration for the product in question – including any developers that use the word candy” in their game or app.

King originally filed for the trademark with the USPTO back in February 2013, but the note for its approval for publication arrived sometime just last week.

UPDATE: King is now assuring the media that it will not embark on a trademark enforcement drive.