Games for free? No problem, says GameStop

The general manager of GameStop’s digital ventures group has insisted that there’s no conflict of interest in his company’s promotion of free-to-play online games as the High Street continues to fight against tough conditions in the boxed markets.

It’s an opportunity, not a challenge,” Chris Petrovic told MCV. We have half a billion customers coming into our stores every year with a concerted choice to have a high-fidelity experience.

But we know they are faced with more and more choices. And as those choices continue to proliferate discoverability and the curation of quality continues to become a challenge. If we can extend those touch points and extend beyond bricks and mortar stores then it is a win-win for them and us as they will continue to see us as a trusted destination – regardless of whether it is for the physical or digital.”

To read the full interview with MCV, click here.