In-app purchases account for 3/4 of iOS revenue

Nearly three quarters of all App Store revenue comes from in-app item sales, new data suggests.

A study published by smartphone analyst firm Distimo claims that the huge bulk of App Store cash comes from a relatively small crop of apps.

Only four per cent of iOS applications utilise in-app purchases, Distimo said, but these few products account for 72 per cent of total App Store revenues.

Half of all revenue (48%) is driven by free-to-play games using in-app purchases, the analyst data claimed, with another 24 per cent coming from microtransactions in paid-for apps.

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