King purchases data firm Omniata

MCV Staff 26th January 2017 Mobile

Mobile giant King has acquired San Francisco-based data and analytics platform Omniata. The Candy Crush creator didn’t announce it publicly but confirmed the information to VentureBeat.

We can confirm we have acquired Omniata.It’s a great team and a proven platform that will add to King’s analytical and technology capabilities,” a spokesperson for King told GamesBeat. The amount of the transaction was not revealed.

Omniata was founded in 2014 by former staff from EA and Digital Chocolate, and also has an office in Helsinki, Finland. Since its inception, the company has worked for the likes of triple-A firms such as Rovio, Miniclip or Ubisoft, helping them to track their users engagement.

King has not revealed whether or not Omniata will continue to work with other firms.

The mobile developer is now owned by Activision Blizzard since a $5.9bn deal was sealed in early 2016. King’s latest mobile title is multiplayer card game Shuffle Cats, which launched last October.

Tags

About MCV Staff

Check Also

ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

[Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era.  Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser

© Copyright 2026, MCV. BizMedia