Mobile app optimisation firm raises $6m

Mobile app optimisation platform Swrve has raised a funding investment of $6.25m.

The company plans to use the investment, which has been led by Atlantic Bridge Partners and Intel Capital, to ramp up its sales, marketing and engineering activity to support and grow its global customer base.

Swre was the first company to offer a complete mobile app analytics and testing platform, and has been used by some of the world’s largest game publishers – handling the data of over five million players every day.

The company is focused on claiming a substantial share of a market forecast to be worth over $2bn by 2015.
“This funding round puts us in an outstanding position for growth,” said Hugh Reynolds, CEO of Swrve.

“Swrve already has a number of blue chip clients experiencing outstanding ROI from our product. We’re handling over 1bn events per day and we know the product has what it takes. We just need to tell the world. This funding gives us the opportunity to do just that.”

Atlantic Bridge’s Brain Long added: “We have been hugely impressed by what the Swrve team have achieved to date. We know the team and know the heights they can reach. They have tapped into a massive market opportunity with an amazing platform, and have already successfully validated the service with some of the largest players in the industry. Our decision to invest was an easy one and we are looking forward to supporting the team in creating something truly world-class.”

Swrve aims to increase acquisition, retention and monetisation rates for its clients’ products. Products that Swrve has played a part in include Skylanders: Cloud Patrol, Family Guy Online and Clash of the Dragons.