Mobile

OFT to investigate in app purchases and the way publishers target kids

The Office of Fair Trading is to investigate in app purchases used in smartphone and web games. The moves is a result of concerns that some customers – primarily children – are unwittingly spending sizable sums on content in games which, when they are initially downloaded, are presumed to be …

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Angry Birds’ Rovio doubles its revenues

Business has been good for the Angry Birds developer as the company’s revenues doubled year-on-year in 2012. The studio’s revenue was €152.2m, up 101 per cent from 2011’s €75.6m.Earnings before interest and taxes (EBIT) grew by 64 per cent to €76.8m. 2012 was another record-breaking year for Rovio. We doubled …

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Numbers show consumers like freemium, EA Mobile boss says

EA All Play senior VP and general manager Nick Earl believes that most consumers have totally embraced freemium business models, saying detractors are just a loud minority. GI.biz reports that Earl spoke at GDC, calling free-to-play titles supported by microtransactions a market leader. The market has spoken very loudly that …

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