Nintendo promotes Super Mario Odyssey with live action music video ahead of release

Just when you thought game trailers couldn’t get any weirder than the all-singing, all-dancing Japanese promo for Destiny 2, Nintendo has released a musical video ahead of the release of Super Mario Odyssey (see below).

The song has been a key component of Nintendo’s marketing material ever since the platform holder unveiled the game back in January earlier this year at its Switch preview presentation, but now the song, ‘Jump Up, Super Star’ has been remade in live action. The video features a combination of real gameplay from previous trailers and New Donk City-themed dance numbers. 

In conjunction with the video’s release, Nintendo is also offering gamers to download a short version of the song for free on the game’s website until January 2018. It does note, however, that iOS users won’t be able to download the song directly on their mobile phones, but will have to download it on a desktop first before transferring it to iTunes. 

However, according to Nintendo of Japan’s website, it would appear that the full version of the song will also be available to download on October 20th. Whether that will mean any cross promotion with Super Mario Run, however, remains to be seen. 

Super Mario Odyssey releases for Nintendo Switch on October 27th alongside a brand new hardware bundle, which includes a digital download copy of the game and Mario-themed red Joy-Cons. Nintendo is also releasing a Super Mario Odyssey-themed Nintendo Switch carry case. 

Check out the brand new worldwide musical video for #SuperMarioOdyssey!

Download the song from the website here: https://t.co/hsDbB1CDDC https://t.co/YwJIiquvxa

— Super Mario UK (@SuperMario_UK) October 10, 2017