Nintendo: Retail drives the mass market

Boxed product is far from dead – it’s the key to driving sales among the mass market.

That’s according to Nintendo of Europe’s MD of marketing and PR Laurent Fischer, who believes the industry’s shift towards digital distribution and mobile gaming has been nowhere near as severe as some have suggested.

We have been very clearly communicating for a long time that the packaged software or retail market is the one that’s going to drive the mass market,” he told Edge.

We have never seen any link between growth in the mobile gaming market and decrease in the normal software market. It’s two different markets, two different topics. We couldn’t find any evidence of those two markets being linked.

People who talk about the end of physical media don’t share the same daily reality as most consumers”.