No Fear branded accessories arrive

Blue Ocean has released the first Wii and DS peripherals under the No Fear brand.

The accessories division of Koch has signed a new deal that allows it to use imagery and logos from extreme sports label No Fear on its products, with the first items hitting shelves this month.

There has long been a crossover between extreme sports enthusiasts and gamers,” said Koch MD Craig McNicol.

Until now, there hasn’t been a funky, adult-oriented solution for those wanting to protect their Nintendo DS.”

He added that Koch views the deal as a long term partnership” and that the No Fear brand appeals to the same core target audience as we do.”

The first products from Blue Ocean’s No Fear range include a durable silicon cover for the Wii Balance Board.

Branded with the No Fear logo, the heavy-duty cover fits securely over the board, making its more comfortable for intense gaming sessions.

There is also a set of six slip cases available to DS owners. Each has been crafted from a soft, flocked material on the outside, with a soft fleece inner lining to protect the handheld, and features familiar designs such as the logo, the Eyes Device or the No Fear tattoo design.

No Fear was established in 1990 in California, and is recognised by fans of extreme sports such as snowboarding around the world.