Game industry business news

Lionsgate makes move into gaming

Hunger Games film company Lionsgate has announced that it will be opening a game division. This arm of the company will be headed up by Peter Levin, formerly of YouTube and podcasting network Nerdist Industries. He has also served as an executive advisor for Angry Birds firm Rovio. In his …

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Future reorg: new boss streamlining firm as restructure begins

Future Publishing’s "business model isn’t working hard enough" according to new CEO Zillah Byng-Maddick. In an email sent to staff, the new leader for the firm has started to detail her plan for the specialist publisher, famed for its games products and titles in the tech, entertainment and music markets. …

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New Nintendo hardware for E3, reports claim

(UPDATE: Nintendo has denied the reports to both CVG and Videogamer, with a rep telling the latter:"I can confirm Nintendo is not revealing any hardware at this year’s E3".) Two sources online have claimed that Nintendo will announce some sort of new hardware at E3 – the same thing that …

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Marvel makes new quality pledge for video games output

Fewer games that are better and are only released when they’re ready – that’s the message coming from Marvel. Titles from recent partners such as Activision and Sega on consoles, as well as digital releases from Gameloft and Gazillion, have typically not fared well with critics. But with Marvel increasingly …

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VIDEO: Call of Duty: Advanced Warfare revealed, stars Kevin Spacey

Hollywood bigwig Kevin Spacey will feature in the next COD, which is called Call of Duty: Advanced Warfare. As the name may suggest, visually things do look a little Ghost Recon (and Metal Gear Solid, for that matter), focusing on near-future tech. Spacey fronts some sort of renegade mercenary group …

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Ouya launches Playcast streaming service

Ouya has launched its Playcast-powered cloud-based game streaming feature in beta this week, with Lego Batman 2 and Splinter Cell: Conviction now available to play on the service. The feature, developed by Playcast Media, is similar to other cloud-based services like OnLive and Sony’s upcoming Gaikai-based PlayStation Now. "Playcast bridges …

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New Call of Duty game reveal this weekend

The next title in the Call of Duty franchise will be unveiled this Sunday, according to a new teaser page for the game. The page reads Get Ready for a New Era of Call of Duty,” and shows images of a soldier and what appears to be the Golden Gate …

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ZeniMax accuses Carmack of stealing tech for Oculus – report

John Carmack’s former employer ZeniMax Media has reportedly accused the industry veteran of improperly providing the firm’s technology to Oculus VR. Documents obtained by The Wall Street Journal reveal ZeniMax’s claim that the virtual reality headset maker’s success is directly attributable to the technology developed at id Software. A unidentified …

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And Microsoft recruits new marketing agencies, too

Microsoft has named two global advertising agencies after a three-month review. Interpublic Group and Dentsu Aegis Network will manage its marketing and media accounts worldwide, with an account revenue worth around $100m. The idea behind the review was to reduce its advertising business to just a single entity, but splitting …

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PlayStation recruits ad agency to ‘reposition’ PlayStation Plus.

Sony has recruited ad agency Work Club help push PlayStation Plus across Europe. The agency will ‘rebrand and reposition’ the PS Plus service, according to CampaignLive. For those that don’t know, PS Plus is the subscription service available for PS3, PS4 and PS Vita that allows for online gaming on …

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