Game industry business news

Grid 2 gets Codemasters’ biggest ever UK pre-launch campaign

Codemasters has splashed the cash on its Grid 2 marketing campaign. The upcoming racer is getting a bumper six-week online ad push, TV advertising with Virgin TV, and activity targeting tablet and smartphone users. The publisher has also teamed up with 300 Esso garages, as part of a ‘text-to-win’ Rockstar …

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OPINION: Keep faith while the release schedule hibernates

That long wait for GTA V is going to seem quite painful. While it’s worth paying some lip service to the few tent-poles the games industry will offer up this summer – The Last of Us, Splinter Cell, and Nintendo’s 3DS range – there’s no denying that the months ahead …

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MCV Nordic weekly wrap-up

This week in the Nordic region, retain chain Webhallen was bought, Nordic Game bought large parts of THQ’s IP and boardgames became iOS games. Norwegian electronics giant Komplett buys Swedish retail chain Webhallen. FULL STORY The Nordic Game Awards nominees have been revealed, winners to be announced at Nordic Game. …

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Wii U Virtual Console hitting the UK tomorrow

Having gone live in the US earlier this week, UK Wii U owners will be able to access the console’s new Virtual Console hub as of tomorrow. Virtual Console allows console owners to download games from previous Nintendo systems and play them on their current machine. The UK line-up differs …

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Man Utd signs social games deal with mobile publisher Gloops

Premier League football club Manchester United has struck a deal that will see official social games launch in Japan. It has signed a new sponsorship agreement with Japan social gaming company Gloops. The new two-year regional sponsorship will see Gloops become the club’s first Official Social Gaming Partner, giving it …

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Metro: Last Light coming to PS4?

A translation of a Ukrainian interview with developer 4A Games has suggested that a PS4 version of Metro: Last Light is in the works. The interpretation, provided by a user on the Metro: Last Light forums, suggests that the game will likely come bundled with its predecessor Metro: 2033. However, …

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