Game industry business news

Battlefield studio seeks student to investigate Oculus Rift for possible Frostbite integration

Ye olde Xbox 360 continues to defy its years. Microsoft’s Entertainment and Devices Division – home of amongst other things its Xbox operations – saw revenues increase 56 per cent year-on-year for the three months ending March 31st, hitting $2.53bn. The numbers were credited to higher Xbox 360 platform and …

NPD Group is stating that during all-important December last year, one in five customers was going online for their purchase. This is up from one in ten (10%) for the same period in 2012. The majority of such online purchases were for items under AUD$50, with a significant drop-off occuring …

Microsoft has sold 77 million units of the Xbox 360

Some of the most proactive and innovative firms in the UK games business took home top honours at this evening’s MCV Awards. 16 different companies claimed the trade’s most coveted awards, voted for by a judging panel of peers and senior execs. CentreSoft won the highest honour, the Grand Prix, …

The developer behind indie title Dustforce has explained the importance of digital sales promotions to the eventual success of the title. Hitbox launched the game in January 2012. It admits in its very thorough report that it had no idea what kind of sales performance it ought to expect. But …

The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something. There wasn’t a marketing budget behind 2010’s Cut the Rope, which instead relied on good reviews and word of mouth to achieve its remarkable levels of success. But it’s a …

Developers must be careful of how they manage their free-to-play games and in-app purchases in the face of the Office of Fair Trading’s investigation into the business model, says Peter Molyneux. Speaking toDevelopEditor Will Freeman at the F2P Summit, as transcribed byThe Guardian,Molyneux warned of the dangers that a varying …

Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …

UK peripherals specialist Accessories4Technology has won the licensing rights to create products based on the Plants vs Zombies series. The PopCap-developed tower defence game has been released across almost every format in the last few years, and has been downloaded over 120m times worldwide. A4T is releasing a range of …