Game industry business news

Molyneux takes to Kickstarter to fund next game GODUS

With Curiosity: What’s Inside The Cube? hitting 2m downloads, Peter Molyneux has revealed his next project, previously referred to as co-operation”. And furthermore, his studio 22Cans has turned to Kickstarter to fund it. Called GODUS, the game is being sold as an innovative reinvention” of Molyneux’s most famous titles, Populous. …

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Talk of the Xbox 720 set-top box re-emerges

Rumours of a low-spec TV set-top box style Xbox have returned. The Verge reckons that multiple sources familiar with Redmond’s plans” have revealed that Microsoft is indeed intent on launching two versions of the Xbox 720. One is the fully-fledged meat and two veg console powerhouse that you’d expect while …

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EA: 70% of free-to-play gamers give up after a day

Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …

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LGC: Video games is the second most popular category on YouTube

Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …

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Halo, Xbox Music and Xbox Live star in Phil Harrison’s first speech as Microsoft VP

Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …

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Metro: Last Light dev says Wii U has "a horrible, slow CPU"

The developer of Metro: Last Light has lashed out at the technical innards of Nintendo’s Wii U. Wii U has a horrible, slow CPU,” 4A Games’ chief technical officer Oles Shishkovtsov told NowGamer, with colleague Huw Beyon adding: We had an early look at it, we thought we could probably …

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Watch the London Games Conference’s closing keynote live tonight

If you’re not lucky enough to be in the room for today’s London Games Conference, then we have a decent alternative: a livestream of Meteor’s closing keynote. The Hawken publisher will be giving a talk exploring its use of transmedia as ‘in bound marketing’ for the new free-to-play game. From …

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